Dr. Tom McGuire's Dental Marketing Program:

Marketing & Growing a Mercury Safe Dental Practice

Click Here to Find a Mercury Free and Mercury Safe Dentist

Healthy Teeth-Healthy Body: Book

The Poison in Your Teeth: Book

Mercury Detoxification: Book

Gum Disease and Mercury Detoxification Supplements

Preventive Dental Care Products

 

Marketing & Growing a Mercury Safe Practice - Segment Two

 

Segment Two: Implementing the Program
 
Introducing Dr. McGuire's Books
 

Utilizing The Poison in Your Teeth to Increase Revenues

 
 
 
 
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How to Cost-Effectively Add New Patients from the Internet

The primary purpose of my Mercury Safe Dentist Internet Directory is to provide dentists with a Prominent Internet Presence; making it easy for patients seeking a mercury safe and mercury free dentist to find them through my websites. Having a Prominent Internet Presence is critical in this age of increased Internet usage. Today, 80% of those seeking a mercury safe and mercury free dentist find them on the Internet.

My websites have the highest rankings with the major search engines of any dentist directory.  Patient’s searching the Internet for mercury free and mercury safe dentists will find my Websites first and, “through them - they will find you”!  Compare and you’ll discover that no other directory offers greater search engine exposure and in-depth listing information!

As you'll see, the personalized information on your listing is so detailed and comprehensive it is like having another website . . . at a fraction of the cost! At an annual listing fee of only $425.00 it is the best and most cost-effective way to:

  • add new patients to your practice;
  • increase revenues;
  • make patient education profitable; and
  • increase your credibility with existing and new patients.

 

We’ve also added a software program that tracks visits to each members listing page. Thus, at the end of each year you will know how many people actually visited your listing on my Directory. If you aren’t familiar with the many other benefits and advantage of being listed with me you can review them by going to www.mercurysafedentistdirectory.com.

If you are now a member of my Mercury Safe Dentist Internet Directory you are already taking advantage of the most cost-effective way to achieve the highest Internet Exposure possible.  Having such a Prominent Internet Presence is the cornerstone of any successful marketing program.

 

Note: If you aren’t currently listed on my Directory and you purchase the DVD, How to Make Your Practice Mercury Safe: Minimizing Occupational Exposure to Mercury in the Dental Office you will receive a $50 discount on your listing. Members who purchase the DVD will receive a $50 discount when they renew.

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Index

Tracking New Patients

If you are a member of my Mercury Safe Dentist Internet Directory I know your listing will generate many new patients. I also realize you would like to know if your listing is accessing patients.

 

For example, I’m sure you’ve had the experience of a new patient saying they found you on the Internet but didn’t remember which website pointed them in your direction, or even which search engine he/she used. Because I want you to feel confident that your listing is generating new patients for you I’ve developed two unique ways to help you identify where your patients are coming from.

 

The first is to show patients the image of the search page that patients use to find mercury safe dentists on my website www.mercurysafedentist.com. Most patients cannot recall the name of a website they visited to find out about you; but, you can help jog their memory by showing the patient a print-out of the search page and asking if this is where they searched for you. Usually a ‘visual’ aid helps the patient make a correct determination. We have included a print-out of my search page that you can use for this purpose in the plastic sleeve. 

 

The second is to take advantage of our Patient Tracking System. We have a software program that allows us to track the number of people who visit each member’s listing page each month. This is significant because at the end of the year you can ask us for the actual number of people who visited your listing. While this will not tell you how many of those who visited actually became a patient; it will show how many potential patients looked at your listing. As you know, it only takes one new patient a year to pay for your listing many times over.

 

When these two methods are combined with the fact that I have the highest search engine ranking of any Internet Listing/Directory Service, www.mercurysafedentistdirectory.com, means that you can feel comfortable that your advertising dollars are being well spent and will result in a very high ROI.

 

If you have any questions, please contact me or my marketing director at 800-335-7755.

Testimonials

“I recently discovered that more and more people are using the Internet to find mercury free and mercury safe dentists. In my search to improve my Internet presence I decided to list my practice with Dr. Tom McGuire’s Mercury Free Dentist Internet Listing Service. This was a good choice as a number of patients have come to my practice because they found me on his websites.

It is very cost-effective and he offers many other worthwhile benefits, including access to the largest organized, referenced and abstracted database of articles on many areas of the mercury issue. It also offers direct access to Dr. McGuire, one of the leading authorities on mercury amalgam fillings, chronic mercury poisoning, and mercury detoxification. I would highly recommend his listing service to mercury free and mercury safe dentists who are looking to get more Internet exposure.”

Paul Rubin, DDS

822 NE Northgate Way

Seattle, Washington  98125

206-367-6453

www.drpaulrubin.com

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Index

I have gotten a ton of new patients from referrals from your site. Best advertising dollars I have ever spent! More new patients than anything else besides word of mouth referrals. My web site was just a single page, and not optimized at all for search engines, but people looking for holistic dentists do their research on the internet, and I was able to advertise my site on the first page by going thru your site.

Dennis Kudlik, DDS

1966 East Chapman Ave., Suite D

 Fullerton, CA  92831

714-526-2860

www.biologicallyfriendlydentistry.com

"Our dental office is mercury free since 1985, but before we signed up for Dr. McGuire’s Mercury Free & Mercury Safe Dentist Internet Directory, we didn't get patients who were looking for mercury free and mercury safe dentist on the Internet. Since more and more people are looking on the Internet for mercury safe dentists, Dr. McGuire's listing beings us more and more patients.

Even though we have our own web site, most patients found us through Dr. McGuire's listing, since his search engine placement is so high. We found that Dr. McGuire's listing service is the most cost-effective way of promoting our mercury free and mercury safe dental practice. We also purchased lots of Dr. McGuire's books as they are excellent for educating our patients and other health professionals that we are associated with."

Dr. Kevin Xu, DDS, MS

Advanced Dental Care

5038 Tacoma Mall Blvd. Ste. A

Tacoma, WA 98409

253-473-2166

www.AdvancedDentalCareWA.com

“I am a member of Dr. Tom McGuire’s Mercury Free and Mercury Safe Dentist Listing. I’ve found it to be a very cost-effective way to access patients who search the Internet for mercury free and mercury safe dentists they can trust. His listing service has referred many patients to us and I find his websites to be very informative and a great way to help educate my patient’s about holistic dental wellness.

 

Dr. McGuire is also knowledgeable in many areas of holistic dentistry, including mercury amalgam fillings and mercury detoxification, and has been a valuable source of information for us. It has been money well spent and I wouldn’t hesitate to recommend it to fellow mercury free dentists.”

 

John Vinings, DDS

6407 Colleyville Blvd., Suite A

Dallas-Ft.Worth, Texas  76034

817-581-1177

www.drvinings.com

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“I’ve been a member of Dr. McGuire’s Mercury Free and Mercury Safe Directory for three years and I’ve gotten a many referrals from it. He is continually adding new features and I’ve found it to be an excellent way to get found on the internet. It’s worked so well I’ve renewed for two-years and I highly recommend it. His website is also a good source of information for the Layperson.”

Linda Golden, DDS

444 Community Dr., Suite 204

Manhasset, New York  11030

516-627-8400

www.goldensmile.com

 

Introducing The Poison in Your Teeth: Mercury Amalgam (Silver) Fillings . . . Hazardous to Your Health!

The Poison in Your Teeth is the most informative, accurate and researched book on the health hazards of mercury amalgam fillings. It will add to your existing knowledge base and finally provide you with access to objective information about this subject from a single credible source.

The Poison in Your Teeth explains to patients how mercury vapor is continuously released from amalgam fillings – how it is poisoning them - and what they can do about it. Informative, well-documented, extremely easy to read and understand, Dr. McGuire’s book is the definitive book on this subject and explains how:




  • Mercury from these poisonous fillings is a health hazard.
  • Mercury depletes antioxidants and devastates the immune system.
  • To have these toxic fillings safely removed and replaced.
  • To find a mercury safe and mercury free dentist.
  • Mercury from amalgams can cause, or contribute to autism, and other learning and developmental disorders.
  • A mercury detoxification program could be essential for removing accumulated mercury.
  • The ADA has stifled dissent and misled the public about these fillings.

The Poison in Your Teeth is a must for everyone with these fillings, but especially women who are planning to have a family and are unsure or skeptical about how these fillings will affect their health. It clearly explains how the first exposure to mercury from amalgam fillings occurs at the moment of conception, if the mother has these fillings. The chapter on the fetus, nursing baby and child is extremely important and makes a compelling case for mercury from amalgam fillings being the primary cause of autism and other learning and developmental disorders.

The Poison in Your Teeth is a must for everyone with these fillings, but especially women who are planning to have a family and are unsure or skeptical about how these fillings will affect their health. It clearly explains how the first exposure to mercury from amalgam fillings occurs at the moment of conception, if the mother has these fillings. The chapter on the fetus, nursing baby and child is extremely important and makes a compelling case for mercury from amalgam fillings being the primary cause of autism and other learning and developmental disorders.

Practice Builder

As beneficial as The Poison in Your Teeth is in educating your patients it can, when used correctly, be an extraordinarily cost-effective practice builder. My Marketing Program: Marketing and Growing a Mercury Safe Practice will show you how this book, along with Healthy Teeth - Healthy Body: How to Improve Your Oral and Overall Health, are the cornerstone of my program.

 

This Segment of my Marketing Program will show you how to quickly and easily implement this aspect of my program. It will include a Booklet, The Relationship of Oral to Overall Health: What Every Health Practitioner Should Know, and a cover letter, that you can give with the Poison book to selected health practitioners. This will clearly explain the oral health issues that are affecting his patients’ overall health and how important it is to refer patients to you.

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Introducing Healthy Teeth - Healthy Body: How to Improve Your Oral and Overall Health

Finally, a book you, your hygienist, and your patients will love! It was written to help teach patients the fundamentals of effective oral hygiene, motivate them to participate, and – best of all – significantly reduce the amount of time you and your staff spend on in-office patient education. In addition, it clearly explains the important relationship between gum disease and overall health and why “you cannot be healthy without good oral health”.

Healthy Teeth – Healthy Body will also help make your efforts at educating patients successful, rewarding, and profitable.  It’s designed to simplify and standardize patient education and can easily be inserted into your existing prevention program. The philosophy behind providing my book to your patients is to give them a source of information about the basics of preventing dental disease that will change their approach to oral hygiene. Plus, they can refer to the book whenever they need to.

Educating the Patient Away from the Dental Office  

Healthy Teeth - Healthy Body will solve the often frustrating problem of how to easily, effectively, and inexpensively educate your dental patients—away from the dental office. As one of the leading authorities on patient education, I know how difficult it is to find enough time at the office to give your patients all the information they need to take responsibility for their oral health.

Once they have been educated about the basics of prevention, it is a simple task for you, and the hygienist, to customize each patient’s oral hygiene program to fit his or her individual needs. My philosophy is that “You have to treat your patients at the office, but you don’t have to teach them there.” 

Defining the Role of the Dental Patient and Hygienist

My book clearly informs the patient of the role he or she must play in treating, healing, and preventing dental disease. Through the book they will learn one of the most important concepts of an effective oral hygiene education program: prevention isn’t done to them, but by them”. Healthy Teeth - Healthy Body also has a special chapter that explains to the patient the vital role the dental hygienist plays and teaches the patient how to effectively work with the hygienist. Your hygienist will absolutely love this book!

Practice Builder

Most importantly, Healthy Teeth - Healthy Body is an extraordinary practice builder. I guarantee that 99% of your patients will have never read a book like this and they will not only thank you for it but will pass it along to family and friends. As you know, word-of-mouth is the #1 practice builder. I’m also including a Booklet, Making Patient Education Profitable, which explains the marketing strategy I’ve developed and shows you how to cost-effectively use Healthy Teeth – Healthy Body to add new patients and increase revenues.

Utilizing The Poison in Your Teeth to Increase Revenues

There are three areas where my book, The Poison in Your Teeth: Mercury Amalgam (Silver) Fillings  . . . Hazardous to Your Health will be a very cost-effective practice builder and revenue generator for your Mercury Safe and Mercury Free practice. I’ll discuss two of them here and the third will be discussed in the following section of the Reference Binder.

 

  • Provide the book to patients who want to have their amalgams safely removed but still have questions about them. Often these questions require time consuming answers and providing the Poison book to selective patients means that the time saved will, in effect, generate more revenues. In addition, the book will be passed around resulting in an increase in referrals to your practice.
  • Present the book to existing and new patients who still have amalgam fillings, but haven’t requested their removal. Many of these patients either don’t know about the health hazards related to mercury released from amalgams, or they are uncertain, or even skeptical. I also suggest providing the book to every female patient of child-bearing age. Chapter 6: The Fetus, Nursing Baby and Child clearly explains the value and importance of providing the book to this group of patients.

The long-standing dilemma for mercury safe dentists is that they’ve been pressured “not” to initiate the conversation about the potential health hazards of mercury released from amalgams. Using The Poison in Your Teeth to educate patients will provide them access to this information, from a credible third-party source. Your only involvement is to fulfill your responsibility to educate your patients about issues related to their oral and overall health; leaving them to make their own decisions. Those who receive the book will also pass it around and tell their family and friends - increasing referrals.

 

Implementation 

Patients: Provide selected patients the Poison Book and the Booklet (The Booklet The Relationship of Oral to Overall Health: What Every Health Practitioner Needs to Know is the same one I recommend you hand out to Health Practitioners and is found in the next section of the Reference Binder.)  Giving  the Booklet with the Book to patients will accomplish two things. 

  • First, it will introduce the patient to other oral health issues that can affect his/her overall health and generate more requests for diagnosis and treatment.
  • Second, by recommending that the patient pass it along to their health practitioner means it will many practitioners with the message you want to convey.

The key to having the book generate referrals is to always stamp your contact information on the first page and inside the back cover of every book you give out.

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How to Get Health Practitioners to Refer Patients

Introducing health practitioners (alternative and traditional) to the vitally important relationship of oral to overall health is a major piece of my Marketing Program. Health practitioners are a goldmine of patient referrals but until now most dentists have not understood how to tap into this resource. The key to getting health practitioners to refer patients to your practice is to provide them with valid reasons why it’s in their best interest to do so.

 

I’ve learned that many health practitioners aren’t fully aware of how damaging gum disease and other oral health issues can be to overall health. Neither do they know how toxic the mercury vapor released from amalgams is - and how hazardous chronic mercury poisoning is to one’s health. The reason is because they’ve never had access to information that clearly explains the amalgam – mercury – oral to overall health relationship. Once they understand it, they will readily see the benefits of encouraging their patients with amalgams to have them safely removed and referring them to your practice.

 

I’ve found that the most cost-effective way to do this is providing my Booklet, The Relationship of Oral to Overall Health: What Every Health Practitioner Needs to Know, The Poison in Your Teeth book, and a personalized Cover Letter (sample follows). You can click on the link to read the material in the Booklet.

 

The Booklet and Book also emphasize that unless their patients’ oral health issues are treated, and the main source of mercury (amalgam fillings) is eliminated, the treatment they are providing will most likely never achieve the results they and their patients seek. The Book contains studies showing health improvements in patients after their amalgams were removed and has 300 references, attesting to the book’s credibility. Every health practitioner whom the book is provided will be grateful to you and he, or she, will quickly become a solid source of referrals and - most likely also become a patient.  

 

Implementation: First select the health practitioners to provide books to - see recommendations in the next segment. Then you can hand deliver the Booklet, Cover-Letter, and Poison Book to the ones you selected. One of the keys to the success of this marketing strategy is following-up with a personal call to the health practitioners you’ve provided this material to. I also recommend providing an extra book for their waiting rooms..

 

The key to having the book generate referrals is to always stamp your contact information on the first page and inside the back cover of every book you give out - and in the appropriate segment of the booklet.

 

Note: Upon request we will email you the Cover Letter as a Word Document so that you can personalize it and add your contact information. (The Booklets and books are available for purchase, at a quantity discount, through our office. Call 800-335-7755 for more information.) 

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Index

Health Practitioners to Contact

I suggest you contact Health Practitioners and provide them with a package containing the Poison in Your Teeth book, the booklet, and cover letter. Here are my recommendations:

 

Health Practitioners of Staff Members

  • Provide the package to the Health Practitioner of every staff member, including your own.
  • Everyone can hand deliver the package to their Health Practitioner as soon as possible.
  • Let each doctor know that you will contact them in 3-4 weeks to answer questions.

The obvious benefit of making a more direct connection is that the package will get to the Health Practitioner from his/her patients. This will not only make it more personal but more effective.

 

Utilize Your Own Patients

  • Identify patients who wanted their amalgam fillings safely removed, understood the health implications and were pleased with the outcome. Especially those who experienced improvement in symptoms related to chronic mercury poisoning.
  • Explain why you’d like them to provide a package to their Health Practitioners and ask them to deliver it to him/her at their next appointment. (Have the selected patients read the booklet.)
  • Get the practitioners name from each patient and have your patient tell his/her doctor that you will personally follow-up with a phone call to the doctor.
  • Allow 3-4 weeks and follow-up with each Health Practitioner. Remember the booklet and book will provide the background education and you’ll only have to answer questions.

This is an excellent way to make a more personal contact with Health Practitioners in your area that you may not know. Having your mutual patient tell his/her doctor that they had improvement in their health symptoms after the amalgams were removed is important. This will be a very powerful introduction to what you want them to know. The booklet/book will further the doctors education.

 

Other Health Practitioners

If needed, you can also provide the package to other Health Practitioners in your area. I suggest you start with Alternative Health Practitioners.

  • Call the office and tell the receptionist that you will be mailing/delivering a book to the doctor. Let her know the doctor can call you if he/she has any questions but that you will also follow-up with a phone call to discuss it with him/her.
  • If you have a personal email address for that practitioner that would work to support the initial contact but be sure to use “Personal to Dr. XXXX from Dr. (your name)” in the subject line.
  • Follow up with a personal call in 3-4 weeks.
All of these approaches will be effective but the first two will be much more personal and I suggest you focus on those first. I encourage you to personally make the follow-up calls as that makes it ‘doctor to doctor’. Once the doctor is committed to referring patients to you I recommend that you tell them you’re willing to provide Poison in Your Teeth books to his/her office to give to the patients he will be referring to you. You can also suggest that they keep a book in the waiting room. (I encourage you to be creative in your approach and please contact us if you have any questions about implementation as we'd be more than happy to work with you or you staff.)

Cover Letter for Health Practitioners: Sample

0/00/00

John Filling, DDS

000 Dentist’s Plaza

Dentist Town, CA  00000

 

Dear Dr. Smith,

 

As a dentist who is Mercury Free and Mercury Safe, I care about my patients’ oral and overall health. We now know there are a number of oral health issues that can severely stress the immune system and dramatically affect overall health. They include gum disease and chronic mercury poisoning from ongoing exposure to mercury vapor released from amalgam fillings.

 

I know you will be interested in how these oral health issues can affect your patients’ overall health and how it may not be possible to effectively treat your patients until these issues have been dealt with.

 

In order to help augment your understanding about this important subject I’m providing you with a Booklet, The Relationship of Oral to Overall Health: What Every Health Practitioner Should Know together with a Book; The Poison in Your Teeth: Mercury Amalgam (Silver) Fillings . . . Hazardous to Your Health. Both were written by Dr. Tom McGuire, a leading authority on amalgam fillings, chronic mercury poisoning and mercury detoxification.

 

The Booklet will introduce the specific oral health issues of concern and Dr. Tom’s book will provide you with the information you’ll need to fully understand the harmful effects mercury, from amalgam fillings, can have on a patient’s health. I know you‘ll find the information in the book vitally important, not only for your patients but also for yourself, your family and your staff.

 

My advanced training in these areas allows me to identify and treat the oral health issues of patients you refer to me. Working together to provide a ‘Whole Body’ diagnosis and treatment of our mutual patients is a great opportunity for us to help bridge the gap between the dental and medical professions. Everyone involved benefits and your role in this is not only minimal, but is clearly explained in the Booklet.

 

You’ll find my contact information below and in the Booklet and Book. I’d be happy to set up a time to talk with you and answer any questions you may have.

 

Sincere regards,

 

Your name and contact info

(Upon request we will email you this letter in a Word Document so that you can personalize it on your own stationery and add your contact information.)

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Index

Introducing the Booklet: Making Patient Education Profitable

In the Introduction to my Marketing Program, and in the Marketing DVD, I discuss the value and importance of becoming the Education Dentist. I consider Patient Education to be a major component of promoting your Mercury Safe Practice.

 

My cost-effective marketing strategy evolved from learning that while I had to “treat patients at the dental office, I didn’t have to teach them there”. This section of my marketing strategy focuses on Patient Education – and how to utilize it to add new patients make education profitable. It will clearly explain how to separate what you offer your patients from what other dentists in your area are offering. I call it getting the “Education Edge”.

 

But no matter what it is called, it is critically important to take a new approach to the patient education phase of your Mercury Safe Practice. I’m not speaking about generic pamphlets, the ones provided by dental product companies that most dental offices use to educate their patients. Not only has that approach been proven not to be effective but it also doesn’t do anything to distinguish your practice as being “Distinctively Different”.

 

You need to provide education material to your patients’ that is readily perceived as being useful, valuable, gets results, and will actually make a difference to their oral and overall health. It must also help them recognize why you are different from all the other dentists they’ve gone to and clearly demonstrate why it’s important to have you as their dentist.

 

The two areas of Patient Education I consider critical to marketing and growing your practice are oral hygiene and mercury amalgam fillings.

 

The Booklet; How to Make Patient Education Profitable will show you, and your hygienist, how to easily and cost-effectively utilize my book Healthy Teeth – Healthy Body: How to Improve Your Oral and Overall Health to educate your patients about oral hygiene. Doing so will result in a significant source of patient referrals and turn your approach to Patient Education into a time-saver, practice-builder, and an effective revenue generator. Your patients and your hygienist will love the Healthy Teeth book and I encourage you to also provide it to each member of your staff.

 

I guarantee that when you use my books for patient education you’ll find that 99% of your patients will never have received this information in this way before. The outcome will be a tremendous increase in word-of-mouth promotion; the best kind of patient referrals!

 

Note: Dentists listed on my Mercury Safe Dentist Directory receive additional discounts on my books.  The Booklet is available in a printed version and we can mail one to you upon request by calling 800-335-7755.

    

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Index

Other Marketing to Consider

There are other cost-effective ways to get your message out to those in your community to help Market and Grow Your Mercury Safe Practice. I discuss them in the Marketing DVD and will briefly outline them here.

 

Give Talks in Your Community about Mercury Safe Dentistry

Every organization in your community is a viable source of patients if you offer the right message. The message that will bring in new patients is giving a presentation about mercury safe dentistry and other oral health issues that directly affect a person’s overall health!  

 

You will not be without material to use for these presentations as you can get information from our New Directions Dentistry website, www.newdirectionsdentistry.com, from the material in my books, my website www.mercurysafedentists.com, and the Reference Binder. (Additional material for giving a talk about this subject can be accessed from the DVD, How to Make Your Practice Mercury Safe: Minimizing Occupational Exposure to Mercury in the Dental Office. It is discussed in Segment Four.)

 

Here is a partial list of groups and organizations you could contact to schedule a presentation:

 

Business Organizations             Chamber of Commerce                  Colleges

Doctors & Nurses Groups          Elk’s Lodge                                    Health Food Stores

Health Organizations                 Kiwanis Club                                  Optimist Club

Parent & Teachers Groups        Rotary Club                                    Senior Citizens Groups             

Toast Master Club                      Book Stores                                   Health Fairs

In-Office Talks

 

I’m certain you can find other groups to add to this list.

 

Local Media Markets

Local media outlets are a great way to get your message out to the public and get free publicity for your practice. These markets include:

 

Radio                   Television                        Magazines                        Newspapers

 

The key here is to present your topic as a legitimate human interest story, one that affects a majority of their watchers, readers and listeners. Remember, every media contact you make is also a potential dental patient and many will also have children. Mercury Safe dentistry isn’t a topic that is vague or abstract and will, in most cases, directly affect them or someone they know or care about. The subject of mercury safe dentistry will be new and fresh for them and will generate far more interest than talking about cosmetic dentists/implants/dentures . . .  which are all pretty much old hat. Again, use the same sources of information I’ve previously indicated.

 

Traditional Advertising Venues

This includes all forms of advertising that you are already involved with, such as:

 

Internet Advertising (Including my Mercury Safe Dentist Internet Directory)

Yellow Pages

Newspapers

Magazines

Radio

Television

 

The strategy here is to add to every ad you are now running (or when it is time to run new ones) the fact that your practice is mercury safe. If it’s appropriate, and you are using an effective mercury separator, you can also add that your practice is Green when it comes to protecting the environment from mercury.

 

If you have a website I encourage you to review it and add the fact that your practice is not only mercury free but also mercury safe and environmentally Green. If you are listed on my Mercury Safe Dentist Internet Directory you can use the material on my website as long as you give me credit for it and include my website address.

 

I suggest that you enlist the support of your staff in accessing the markets I’ve mentioned. Make this a team effort and bring along a staff member to help and support you. Ask your staff for suggestions and see if any of them would be interested in giving a presentation.   

 

One of the advantages of getting the DVD Course on How to Make Your Practice Mercury Safe: Minimizing Occupational Exposure to Mercury in the Dental Office is that it will help educate and motivate your staff. Once they are committed to supporting what you are doing they will be more willing to actively promote your practice to family and friends within the community.

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Index 

 

Traditional Advertising Venues

This includes all forms of advertising that you are already involved with, such as:

 

Internet Advertising (my Mercury Safe Dentist Internet Directory )

Yellow Pages

Newspapers

Magazines

Radio

Television

The strategy here is to add the fact that your practice is mercury safe to all existing ads you are now running or when it is time to renew them. If it’s appropriate and you are using an effective mercury separator you can also add that your practice is Green when it comes to protecting the environment from mercury.

 

If you have a website I also encourage you to review it and add the fact that your practice is not only mercury free but also mercury safe and environmentally Green. If you are listed on my Mercury Safe Dentist Internet Directory you can use the material on my website as long as you give me credit for it and include my website address. You can also use the material in the Reference Binder to promote your practice.

I suggest that you enlist the support of your staff in accessing the viable markets. Make this a team effort and bring along a staff member to help and support you. Ask for their suggestions and see if any of them would be interested in giving a presentation.   

 

One of the advantages of getting the DVD Course on How to Make Your Practice Mercury Safe: Minimizing Occupational Exposure to Mercury in the Dental Office is that it will help educate and motivate your staff to get more involved and act as word-of-mouth promoters of your practice. Once they are committed to, and support, what you are doing they will be more willing to get involved.

 

Return to Segment 2 Table of Contents

Segment 1: Introducing the Program

Segment 3: Education Support

Segment 4: Program Support

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Index

 

 


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